Draws on colours to embrace the environmental commitment, the vibrant identity for the little shop Emacity.

Emacity is a recently founded gift shop run by two determined sisters working in the Derbyshire area. It is a place for everything that matters: joy, curiosity, awareness, environmental commitment, and lots of decor for any home. They asked me to express their environmental values with a new visual identity to establish a social media presence.

After exploring the surrounding digital space and competitors, I needed to keep a young and naturalistic soul and the environmental awareness that makes the brand. Its young spirit gives a modern feeling. Emacity’s visual identity communicates a vibrant aesthetic. A warm and rich colour palette, natural and lively graphic elements combined with sans-serif humanistic fonts to highlight eco-diversity.

The identity fully represents its contemporary spirit and environmental commitment. Positive feedbacks suggest that Emacity will embark on a bright and conscious journey.

Services
Art Direction, Digital, Identity, Print (2022)